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Meet the Team

We bring together the strategic discipline of a Chief Marketing Officer with the creative insight of an experienced Chief Creative Officer.

Founder & Director

Kimberly (Wood) Tibbetts

Kimberly brings 20+ years of senior-level experience in corporate communications, brand strategy, business development and stakeholder engagement within the financial services and legal sectors. Previously the Chief Marketing Officer for the Maples Group (a legal and financial services firm), Kimberly has experience in leading the transformation and execution of high-impact communication strategies at global, local and regional levels.

She has established multi-disciplinary marketing and business development teams strategically based in key jurisdictions to provide comprehensive support to global offices. Kimberly enjoys working with business stakeholders to identify core business objectives and develop strategies to ensure prominent market positioning and brand recognition, implement effective business development and CRM initiatives, maintain a strong digital presence and deliver tailored communication campaigns. Her experience covers the full complement of marketing disciplines and uniquely positions her to provide services to new businesses or long-established organizations to develop or enhance business goals.

Creative Director

Daniel Cummings

Daniel is a seasoned creative executive with a proven track record of delivering impactful, brand-focused solutions across diverse industries. Most recently, as the Global Head of Creative Services at the Maples Group, he is recognized for his ability to craft clear strategies, lead high-performing teams and execute creative initiatives that drive measurable commercial results.

From building hundreds of strong brand identities to launching innovative marketing campaigns and streamlining administrative processes, Daniel brings a versatile and results-driven approach to every project. Passionate about helping businesses grow through smart, relevant marketing,he is always eager to collaborate with companies ready to elevate their brand and achieve meaningful success.